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Recap | January 23 – 28.

1 Feb

In order to catch you up on the happenings over the past week, I’ve put together a little picture recap.

Cookies. 5 dozen of them to be exact. I free-handed Leapfrog’s logo on made-from-scratch sugar cookies for the launch of Callie’s Charleston Biscuits new biscuit house.

Sparkling water and lime. My new favorite drink thanks to Lulie Wallace. She introduced the refreshing combination to me over lunch at Fish one brainstorming-filled afternoon.

Last Saturday night, I took in the beautiful Charlotte skyline from the 30th floor of a building downtown. It makes you realize how big things are and how small we are, but what an incredible opportunity we have to be a part of something much, much more. It was incredible.

My sweet friend Lauren repped the turquoise wooden bib necklace I sent her as a little birthday surprise in Memphis. She may be my single most influential marketer around. Thanks for allowing the salesperson at Kate Spade to fall in love with that bauble.

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My Mind is Always Full.

29 Nov

Start small. See the big picture. Be realistic. Dream big. Make goals and write them down. Do (that’s the most important).

.annemariecale.

grocery stores.

17 Nov

so i told you i live in that killer j.crew necklace…

here’s the proof. courtesy of a recent fat & juicy tasting. these days absolutely blow my mind- in a good way of course. you would seriously be amazed at what happens at the grocery store on friday afternoons. what a little luxury i have. shoppers wander around aimlessly, pushing their carts full of little debbie cakes and all types of meat. for hours. and hours. i mean i love a good oatmeal creme pie, but do they really sustain you between meals? or let’s get real, even for an hour? it’s probably going to give you a sugar rush in like 5 seconds. pure bliss. sometimes these shoppers are there longer than i am. and they either 1. instantly become wildly intrigued with any item in the opposite direction of my table, even if it’s pork rinds or 2. love to talk to a captive audience. about couponing (i literally know everything there is to know now. like how some grocery stores triple coupons. rebates. making money.) thanks lady who bought her husband a motorcycle with her rebate money. about potato peels. about their illnesses. parents see me and drag their kids by the arm in the opposite direction as fast as they can in fear that i might offer them something inappropriate. i frequently hear the question, “can kids have this”? how do i answer that question? a bloody mary mix, non-alcoholic of course. i don’t want to start them on that path. but it’s pretty much a grown-up v-8 juice. what kid doesn’t need extra nutrients?

i welcome company. and promise it will be quite entertaining.

thoughts + watercolors.

8 Nov

i’ve been thinking a lot lately. about how people pursue what they are truly passionate about. the steps they must take to get where they are. steps void (or not hindered) by fears, the unknown, failure. i know there is an element of fear in most things we do, and i strongly believe that those who are successful at making their career their passion overcome those fears – they don’t allow them to block their way or create obstacles that seem too daunting and impossible. i tend to see the big picture: the end result, the dream, the success. but it’s interesting how the details comprise so much of my thoughts and energy. my job now is forcing me to live one day at a time, to focus on the baby steps and small picture that will hopefully launch this product. you can’t start at the end. you have to start at the beginning. i’m realizing that the struggle, the closed doors, the mini milestones all lead to accomplishing those goals and dreams. you’ve got to start somewhere right…

so on a side note. i pulled out some watercolors that i bought from artists & craftsman a long, long time ago and painted. my experience with watercolors dates back to elementary school – in the long yellow box, crayola style. these were a tad more sophisticated. when my watercolors grow up they will most certainly be like caitlin mcgauley’s.

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